UNITED is Rock Church’s monthly gathering for Young Adults in San Diego to worship together and pursue the heart of God. Each month is themed to a specific topic of focus and branded according to that topic. To kick off the new year, I developed a new UNITED logo to create a fresh, modern, and bold brand that captures the heart of our ministry. This logo has been used in all marketing promotional pieces to campaign for the monthly events. In the process of developing the new brand, I strongly believed that each theme should be told as a story through original photo and video content, produced by our creative team, featuring the Young Adults of our community. In response to our original content and storytelling for each campaign, engagement, follower count, and attendance has increased to our gatherings.
