The branding and promotional material for the second annual Rock the Hall: Outdoor Music & Furnishings Festival.

Rock the Hall is the perfect kick-off summer event, bringing feel good vibes, greate live music and tasty food. The evening is filled with all-time favorite throwback rock tunes, paired with the opportunity for guests to mingle with their favorite furniture, lighting, construction and interiors vendors. This year we welcomed a non-profit band that supports veterans.

The theme and branding this year was inspired by 80’s music and graphic design trends.

Content was posted across various social media platforms and in various formats including: image posts, reels, and stories.

Marketing material was also created for email blasts.

Received high engagement on LinkedIn and Instagram.

MailChimp analytics averaged 46% opens and 30% click-through response rates. The event in total received over 175 attendees.

Grand Opening Party branding for Parron Hall.

Neighborhoods was inspired by the various ways of co-working in the workplace, including team collaborative work and solo focus.

The logo was inspired by Allsteel’s Mural product, which features panels that can be easily interchanged and moved based on a person’s style of work and use of space.

The event theme also focused on the various San Diego neighborhoods.

Graphics were created for social media posts, email blasts, postcards, and digital cards.

The event was a huge success. Over 150 people attended.

CONCEPT

Immersed is a story about a young girl and her father going on an epic adventure by traveling the seven seas to find their way back home after a shipwreck. On this journey, the father and daughter come across a pair of killer whales by the lure of their jellyfish. This illustration was made, for the most part, for my passion for killer whales. I have drawn and taken photos of these magnificent creatures since a very young age, making this animal the reason I fell in love with art and design. The following quote, by Kenneth Brower, exemplifies the reason for my passion for killer whales: “For me, killer whales...seem to shout design louder than terrestrial creatures can murmur it. [He is] all about form and function. His markings are as lovely as any in the animal kingdom. The ovoid of his white eye patch and the lobes of his white, tripartite belly patch make a beautiful geometry. His flukes are the finest sculpture in nature...The killer whale represents a pinnacle of evolution.” I enjoy capturing the emotion and personalities of these animals in my photography and illustrative work.

*All photographs taken by Melanie Voigt; please do not use these images without written permission from Melanie Voigt

Ad campaign concepts for non-profit organization Turtle Guardians.

Turtle Guardians’, mission is to protect, preserve, and save wild sea turtles. They are committed to working with local communities, organizations, and individuals to create a sustainable future for these endangered species. They aim to educate people about the importance of sea turtles and their role in maintaining healthy marine ecosystems. Through research, advocacy, and conservation efforts, Turtle Guardians strive to reduce threats to sea turtles, such as habitat loss, pollution, and accidental capture in fishing nets. Their ultimate goal is to ensure that sea turtles thrive in their natural habitats and continue to inspire future generations.

The Workplace Neighborhoods lookbook was created to give a high level overview of the story and products behind Parron Hall’s showroom refresh.

Since work can be done in a variety of styles in today’s world, workplaces need stay updated to support knowledge workers.

Workplace neighborhoods represent the different styles of work ranging from solo-work to team collaboration.

I designed and photographed all the contents inside this booklet.

A series about Worship for Rock Young Adults United night.

These pieces were used for social media promotion leading up to the event, posted on Instagram stories, posts, and Facebook.

Received record engagement with the video teasers with average reach of 1,100 accounts.

Over 250 people attended the event.

UNITED is Rock Church’s monthly gathering for Young Adults in San Diego to worship together and pursue the heart of God. Each month is themed to a specific topic of focus and branded according to that topic. To kick off the new year, I developed a new UNITED logo to create a fresh, modern, and bold brand that captures the heart of our ministry. This logo has been used in all marketing promotional pieces to campaign for the monthly events. In the process of developing the new brand, I strongly believed that each theme should be told as a story through original photo and video content, produced by our creative team, featuring the Young Adults of our community. In response to our original content and storytelling for each campaign, engagement, follower count, and attendance has increased to our gatherings.

Gather stamps on your Parron Hall Passport and see what we have been working on all year! Your travel begins at with a full line up of action packed activities and world inspired eats However, don’t you worry — vacation calories don’t count! As your passport fills with showroom stamps, you will be able to mingle with top notch professionals in the commercial interior design world! Pack your camera and do not miss out on this fun filled evening at Parron Hall!

Rock Church Young Adults needed a promotion for their upcoming monthly gathering, United, with a theme about forgiveness.

ROCK YA FILMS

ROCK YA FILMS

DIRECTOR + PRODUCER: Melanie Voigt

VIDEOGRAPHER: Tim Gonzales

CONCEPT

TED,  Technology, Entertainment, and Design, is notoriously known for its keynote TED Talk conversations and speakers. The goal of these talks is to share “Ideas Worth Spreading.” Every year, the TED Prize is awarded to a leader who has a spark for global change. In this brochure, Sylvia Earle is highlighted for her “Mission Blue” movement, which would provide Hope Spots, in the ocean, large enough to save and restore the blue heart of the planet. A brochure was created to exemplify Earle’s “One Wish” with powerful images and a clean layout to make reading fluid. Baskerville and Avenir are harmoniously paired together and organized into five column grid. In result the images are larger than life, making them splash off the page, and the typographic styles immediately immerse the reader into the writing.